AI Insights · Timothy · January 2022
Top 5 Drawing & Coloring Apps Performance in Russia Q4 2021
In Q4 2021, the top drawing and coloring apps in Russia showed significant trends in downloads, revenue, and active users. Here's a detailed look at their performance.
In the fourth quarter of 2021, the top five drawing and coloring applications on a unified platform in Russia demonstrated varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at how each app fared:
Phone Case DIY from CrazyLabs LTD saw a remarkable increase in weekly downloads, starting from around 63K in late September and peaking at approximately 199K by the end of December. The app's weekly active users mirrored this upward trend, growing from nearly 230K at the end of September to roughly 491K by the end of December.
DIY Keyboard, also from CrazyLabs LTD, experienced a significant surge in its weekly downloads, especially noticeable after its mid-November release. Downloads skyrocketed to about 469K in the week of December 20. Correspondingly, the app's weekly active users increased from around 2.5K in early December to approximately 476K by the end of the month.
Happy Color®: Coloring Book by X-FLOW maintained stable weekly downloads throughout the quarter, with numbers fluctuating between 48K and 68K. The app's weekly revenue saw modest gains, peaking at $276 in the week of December 20. Weekly active users for the app remained robust, hovering around 730K to 815K throughout the quarter.
Pixel Art - Color by Number from Easybrain showed a mixed performance. Weekly downloads peaked at about 91K in early November but saw a dip to around 40K in early December, before recovering to approximately 63K by the end of the month. The app's weekly active users followed a similar pattern, ending the quarter at about 655K. Revenue figures were relatively stable, with a peak of $1.1K in late November.
Princess Coloring Game by Coloring Games experienced fluctuating weekly downloads, peaking at around 81K in mid-December before dropping to approximately 22K by the end of the month. The app's weekly active users also saw a high of about 124K in late November, before declining to around 67K in the final week of December.
These insights highlight the dynamic nature of user engagement and revenue generation within the drawing and coloring app category in Russia. For more detailed analytics and insights, visit Sensor Tower.
